Pinny's Place

A marketing guru with some wild ideas

Monday, February 27, 2006

Another travel day and I am excited to say I learnt something so wild from one of my fellow passengers, when you want to transfer pets you need to pay $50 per animal. Well that’s great if you have one pet however imagine you have 3 pets a dog, cat, and hamster that’s already allot of cash for your friends that are flying with the luggage.

This fellow was livid to find out that the airlines would not comp him on the hamster, his argument was simple the hamster is small cute and should not be the same rate as the huge dog and cat. He contemplated driving just to teach the airline a lesson but he opted out based on the distance (Miami to Toronto). Well I was pleasantly surprised to find out how we went around the airlines, can you guess? Well he taped the hamster in a box to the top of the dog cage and he rode dog coach class. Is it genius or just practical who knows, what I do know is big cooperation’s need to think small to be able to cater to all customers. If I ran an airline I might just say “the hamster is on us” that can be a slogan I see it already “the hamster flies free” not sure it is a global message however the Hamster guys would just love it.

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