Pinny's Place

A marketing guru with some wild ideas

Sunday, February 26, 2006

Hey all this is my blog a bit about everything one day this will become the bases of my book titled "Being Present", for now it's just me spewing ideas and tidbits of information based on my experiences and views of the world we live in.

Let me start with a funny story that occurred last week at the internet conference I was speaking at Etail. I was sitting outside meeting with Jay Katz from cosmeticmall.com when we see this woman at a table near us screaming into her cell phone. She is very loud and it sounded like she was saying "MAX" I cannot describe how funny it sounded and we were in stitches laughing. When she finished her call she turn to us all flustered and says "My dog walker let my dog loose and now we cannot find it so i am trying to teach him/her how to call my dog Max'. You could imagine how silly we felt so I said to her that I would say a prayer that she can find her dog. She was moved and replied that she felt better knowing I would say a prayer on her behalf. Well that evening at the cocktail we meet and she is so happy (the dog was found), "Pinny thanks for the prayer and I knew when you said you would pray I would find Max" well here is the email she sent me after the event so beautiful and touching, I guess we never know how we can make a difference in peoples lives.

Pinny!

I do believe things are bershert, and am SO glad to have met you! WOW! It’s always nice to meet people who understand that delicate balance between work an life. So---Thanks for your kindness, and I’d love to reconnect more personally, in addition to chatting about business/helping you in any way I can. I must say, everyone at the conference seemed to know you AND I am likewise happy to have made your acquaintance.
My wonderful dog Max, likewise also thanks you for your helpful prayers at that particular moment. SO---to really reinforce our mutual gratitude, I’ve attached a picture of Max, so as to send back to you some VERY good vibes and thanks again for your kind words.

Risa

I guess life sends us the curve balls and it's our responsibility to deal with it however the people around us sometimes can effect the way we approach the situation, she believed she would find the dog based on how I reacted and I am thankful that I had the sensitivity at that moment.
As a marketer (defiantly a breed on its own) we look at moments in time and have the ability to see it through the lens of the consumer.

The olden day Marketing professionals (I say that with a bit of sarcasm) got away with fooling the consumer and focusing on what they liked and how they found the product worked for the bottom line. Today with the internet and globalization the market place is full of reviews and customers chatting about products and service we cannot ignore that and must really care about the consumer I repeat CARE because in the end of the day they will know you are lying or trying to full them. So I guess the lesson i learnt was place yourself in someone else’s shoes for the best outcome.

Pinny

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